Swell: Headless Ecommerce for Increased Flexibility and Customization

Eric Ingram, Co-Founder and CEO
In today’s fiercely competitive ecommerce market, standing out in the crowd is top of mind for every retailer. But to do so, they need to build dynamic rapport with customers and deliver an exceptional shopping experience across multiple channels and touchpoints. For merchants who want to create innovative, personalized experiences for their customers while maintaining agility and adaptability, headless ecommerce is key.

To help merchants unlock the tremendous potential of headless ecommerce, Swell equips them with a customizable and highly scalable platform that provides complete control of their customer experience and operations without the hassles of building and running their own technology stack. From products to checkout, Swell’s headless ecommerce platform is designed to support unique shopping experiences without a patchwork of apps.

“We want to see new ideas thrive in the ecommerce space. With our one-of a-kind Swell platform, we aim to make ecommerce more creative and accessible to all kinds of businesses,” says Eric Ingram, Co-Founder and CEO of Swell. Geared toward future-proofing businesses, Swell enables merchants to keep pace with evolving customer demands without ever having to re-platform again.

Unlike typical monolithic platforms, Swell provides merchants with complete access to the backend along with modern frontend tooling. The platform’s flexible architecture also provides merchants with complete control over their database while allowing them to implement new customer experiences. By combining increased flexibility and the ability to be creative, the platform empowers merchants to expand their ecosystem faster.

Swell is designed with a vision to help entrepreneurs up their game and innovate in an industry where the barrier to entry is too high. By equipping them with the right set of tools, Swell provides entrepreneurs with the opportunity to scale their businesses at a fraction of the cost and time that’s required today. The company collaborates with app developers to enable them to create brand new interfaces and solve the thorniest of problems.
Swell’s capabilities were on full display while helping one of its clients, Spinn Coffee, develop a unique marketplace, reminiscent of Amazon. Spinn envisioned creating a marketplace where independent coffee roasters from around the world could sell their products. Their goal was to offer a combination of their IoT-enabled coffee brewing machine with specially crafted recipes from coffee roasters to provide a unique experience to coffee lovers.


We want to see new ideas thrive in the ecommerce space. With our one-of a-kind Swell platform, we aim to make ecommerce more creative and accessible to all kinds of businesses

“Usually, the challenge is with setting up the hardware. But in this case, creating a niche marketplace was even more difficult. Spinn invested ample time and effort with their development team to build their vision, and Swell was the only platform in the market that could make it a reality,” says Ingram. By leveraging Swell’s platform, Spinn was able to quickly launch its marketplace and achieve its goals. Today, Spinn is a fast-growing ecommerce start-up offering a sleek countertop coffee machine that connects to a marketplace of more than 400 independent roasters and automatically orders coffee beans for its customers. Swell was instrumental in creating a fully integrated marketplace with clear vendor onboarding requirements and a seamless ordering and delivery experience for customers.

Just like Spinn, several other merchants find themselves scrambling to create a strong brand presence in the ecommerce space amid increasing technological complexities. To this end, Swell empowers its clients with innovative technologies, allowing them to focus on enhancing their online experience and sharpening their competitive edge. With a keen focus on fostering creative freedom, Swell is poised to take on all the near impossible challenges that lie ahead.

Company
Swell

Headquarters
San Francisco, CA

Management
Eric Ingram, Co-Founder and CEO

Description
Swell equips merchants with a customizable and highly scalable platform that provides complete control of their customer experience and operations without the hassles of building and running their own technology stack.

Swell