A B2B ECOMMERCE PLAYBOOK
Category: E-Commerce | Presented By: CloudCraze
Most leadership teams recognize the opportunity to boost sales and cement customer relationships by building better online and mobile experiences. But when faced with a variety of options and a growing sense of urgency, just getting started can be a challenge.
At $1 trillion, the global B2B market is four times the size of the B2C market overall. Yet in its Wave™ B2B Commerce Suites Q2 2015, Forrester reports that most B2B companies lag their B2C counterparts in terms of digital maturity and quality of customer experience.
Whether starting from scratch or replacing an aging legacy platform, you can find the most effective implementations by following six key principles in this whitepaper:
Candid assessment of how the system can improve or extend a company’s core business
Make a long-term plan with clear, short-term objectives
Talk with customers
Allow for iteration based on a feedback loop
Align your team, deploy fast and measure ROI
Develop a culture of commerce