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The year 2017 according to many was touted as the year that will bring a catastrophic end to the retail market. More than 8,000 stores were closed and some bigger brands reported going bankrupt. However, spending in retail has gone up despite the impact of e-commerce. Hardly a few years ago, adding physical stores was the only way to expand the retail network. However, things have changed dramatically of late with the invasion of digital real estate. Any retailer who is switching over to a digital platform is growing heavily. They gain millions of dollars in few months or years rather than decades. A concrete observance and integrated approach to retail sales help in propelling brands to success. The next step for digital real estate revolution is social commerce. 