Top 20 E-commerce Technology Companies - 2018
As online buying became the ‘new norm’ for E-commerce, 2017 registered as being the watershed year for the industry. With B2B e-commerce intensifying and strengthening its roots in the E-commerce industry, there is no denying that the move towards retail’s digital transformation has truly begun a new chapter. While digital systems provide new options for the millennials, it also mushrooms unique and pressing challenges for the retailers to cope up with. They have to understand the unique preferences of these new-gen buyers that no longer are willing to tolerate cumbersome purchasing processes that require significant human interactions and are demanding intuitive interfaces with 24/7 availability.
The Mobility aspect is also playing a significantly important part in the changing face of B2B E-commerce as customers are increasingly using the mobile devices to purchase and interact with the retailers. Businesses that want to succeed in e-commerce increasingly need to optimize for those users. They need to create website designs that work for smaller screens. And, more fundamentally, they need to choose e-commerce platforms that are mobile-optimized from the beginning to deliver a comprehensive mobile commerce experience. This is has made it very important for the online merchants to map the customer journey and to understand places where interactions are disjointed or too impersonal. Identifying areas where the destination feels unknown will help you create a seamless experience across all channels of purchase and interaction.
It is imperative now for the vendors to embrace the existing trends and chose technology and process partner that can help them in maintaining a personalized, intuitive and easy-to-use E-commerce solution. Companies that create personalized customer experiences will be the ones that win in 2018 and beyond. Investment in your company’s technology infrastructure and business systems can seem daunting, but these platforms will help build a foundation to transform your business’ digital future. With that is mind, we present to you CIOReview’s “20 Most Promising E-commerce Technology Solution Providers – 2018.”