Top 20 E-Commerce Solution Companies - 2019
E-commerce is changing. Mobile conversions continue to rise and so does customer expectations. No more do buyers rely on physical stores for shopping but prefer screens that serve as a doorway to a variety of E-commerce stores. Retailers are now on a spree to deliver maximum value to their customers by creating personalized experiences, utilizing automation technology, optimizing processes, and leveraging data insights to improve operations. Organizations embracing these new transformations are experiencing rapid growth.
The first thing that leads any buyer to a product is an advertisement. Contextual and programmatic advertising is the new trend. They use datasets from multiple sources to decide the target audience. Based on consumption, purchase history, and behavioral data, advertisers present the right ad at the right moment for the customers. This is increasing the earnings for advertisers as well as brands and also enabling them to gain more conversion rates while enhancing their brand awareness. Customers now demand more customized and relevant advertisements. With IoT, this is now happening. By gaining insights from data exchanged on many IoT devices, retailers are now able to provide personalized ads and attract more customers. This is also increasing visitor engagement, building a strong customer-seller relationship, and influencing their buying decisions.
When it comes to the digital revolution, AI is the first thing that comes to mind. AI is already making its way into the E-commerce landscape and it will continue to change the face of the industry in the coming years. From voice assistants such as Siri, Cortana, and Alexa to chatbots and robots, the E-commerce arena is slowly witnessing it all. AI assistants can help retailers in handling a number of tasks from managing inventories to answering inquiries, freeing up time for them to focus on other important aspects of their business. Chatbots will soon become the highlight of any brand or retailer as they would easily interact with customers through apps, or other social media sites and enhance their shopping experience.
As AI is paving its way into the E-commerce arena, so is augmented reality (AR). With AR customers will be able to view and test out products, and also try on clothes and accessories through the comfort of their smartphone or laptop. This technology is not only alleviating customers' purchasing decision but also improving the conversion rate for retailers and brands with fewer returns.
No doubt the modern technologies are continuously shaping the user experiences and providing an exponential hike in sales. Business owners now need to keep up with these emerging trends and ensure maximum customer satisfaction.
With solution providers for E-commerce technology filling up to the brim in the industry, choosing the right partner is like finding a needle in the haystack for decision-makers globally. Mitigating this malady, our distinguished selection panel, comprising CEOs, CIOs, industry analysts, CIO Review’s editorial board narrowed the top 20 E-commerce technology solution providers that exhibit competence in delivering innovation in the E-commerce sector.
We now present to you CIO Review’s “20 Most Promising E-commerce Technology Solution Providers – 2019.”